Feb 10, 2012 content strategy for the web is an inspiring and comprehensive handbook for how to design a successful strategy. Or as i find myself saying more often, content strategy is people. Content strategy for the web by kristina halvorson goodreads. We have too much content, we dont have enough content, our content is inconsistent, we create content in silos, we have no customer research, we have no success metrics, we have 12 bad cmses. This outlines the production of content as a journey, from its initial concept to the users utilisation, the strategy is imperative to its effectiveness to impact and urge interaction. She is a passionate advocate for content strategy and wants you to be, too. Content strategy for the web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. Kristina halvorson in content strategy for the web. Shown here addressing the content strategy meetup in portland, kristina halvorson is the ceo and founder of the content strategy consultancy brain traffic, the author of the seminal book content strategy for the web, and the founder of the confab content strategy conferences in this article, i share some of kristinas meetup insights that could go a long way. Content strategy is the creation, publication, and governance of useful, usable content, as cited via kristina halvorson. In her article the discipline of content strategy, kristina halvorson says that in her experience the content strategist is a rare breed who. Messages are important, but theyre an internal tool, and as such, should be developed only to the point of optimum usefulness.
Content strategy helps businesses create and manage all web site content within the context of a sites business goals and user needs. In 2011 i talked about content strategy on a shoestring budget at the ia summit, when content strategy was first gaining traction. Kristina halvorson is the ceo and founder of brain traffic, the coauthor of content strategy for the web, the founder of confab events, and the host of the content strategy podcast. Web development with the mac developer reference publisher. Kristina halvorson, content strategy for the web working in partnership with liberata and northgate public services as part of a wideranging digital transformation programme, pendle borough council have seen some huge results, including a 95% reduction in footfall into their call centre. Content strategy plans for the creation, publication, and governance of useful, usable content. Literally, in the early days of content strategy, kristina halvorson wrote a book, content strategy for the web. Companies and agencies spend months and millions of dollars on how theyll deliver content online, yet allocate very few resources toward planning for, creating, and governing the content itself. I was working for a small web development company and had made content strategy part of our process. The discipline of content strategy by kristina halvorson published in.
Kristina halvorson, content strategy for the web, california. Without meaningful content, your website isnt worth much to your key audiences. With all the buzz about content strategy, it can be dizzying trying to decide where to start. Kristina halvorson defines content strategy as planning for the creation. If you are still wondering how to get free pdf epub of book content strategy for the web by kristina halvorson. The concept of content strategy has been around since the late 1990s, but it really took off in 2009 when kristina halvorson wrote content strategy for the web. Presented in an easy, readable style, the book focuses on asking the right questions and gathering relevant information needed for efficient project planning. But creating and caring for meaningful content is far more complicated than were often willing to acknowledge. Download it once and read it on your kindle device, pc, phones or tablets.
Blog books podcast kristina halvorson conference community contact. Listen to the podcast, find the books, come to the conference, or join the community. Content includes text, data, graphics, video, and audio. This book has galvanized web content authors, designers, and editors to put content once again front and center in website design. Understanding the discipline of web content strategy. There are many parallels and insights that apply to building nonwebsite content. Like a good story, successful design is a series of engaging moments structured over time. This book covers everything, including how to kickoff a project, complete a content audit, define a core strategy, write a style guide and persuade others of the importance of having a content strategy. Good news to people who love to read an ebook of content strategy for the web by kristina halvorson. In three short years, she has single handedly brought content strategy to the forefront of the ux community s attention. Inspired by kristina halvorson and melissa rachs book, content strategy for the web second edition this post is meant to describe one method of accomplishing the first step in the planning process. Content strategy for the web posted by jim burns if youre accountable for creating content for marketing and sales i encourage you to immediately get copies of kristina halvorsons content strategy for the web for everyone on your team. Kristina halvorson, content strategy for the web working in partnership with liberata and northgate public services as part of a wideranging digital transformation programme, pendle borough council have seen some huge results, including a. Listen in as they discuss hot topics in digital content and share their expert insight on making content work.
Web content can be anything that appears on a website, including words, pictures, video, sounds, downloadable files pdf, buttons, icons, and logos. The elements of content strategy erin kissane, kristina. Content strategy by kevin nichols slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If your website content is out of date, offbrand, and. Kristina halvorson, in content strategy for the web, offers a concise and well produced introduction to a subject of interest to those of us involved in workplace learning and performance trainingand anyone else interested in knowing how to reach online audiences effectively through well designed and engaging content. Content strategy for the web explains how to create and deliver useful, usable content for your online. Content strategy for the web free download as pdf file. She is the author of content strategy for the web, a book thats being called the most important thing to happen to user experience design in years peter morville, ambient. This brief guide explores content strategy s roots, and quickly and expertly demonstrates not only how its done, but how you can do it well. Kristina halvorson is the founder and president of brain traffic, a nationallyrenowned agency specializing in content strategy and writing for the web.
The web content strategists bible explains how the practice of web content strategy can be used to effectively manage the size, scope, and cost of contentheavy web development projects. Our customers still wont find what theyre looking for. Best tips read online or download content strategy for the web by kristina halvorson full ebook for your pc or mobile. This class will cover various aspects of content strategy and social media, including web content strategy and content management more generally. Kristina halvorson, author of content strategy for the web kristina halvorson is the ceo and founder of brain traffic, a content strategy consultancy. Pdf content strategy for the web download full pdf. She is the owner of brain traffic, a content strategy agency. Her work with coauthor melissa rach has defined the field of content strategy and helped thousands of content professionals around the world do their jobs better. Sep 25, 2009 without meaningful content, your website isn t worth much to your key audiences. Jan 22, 2019 the content strategy podcast is a show for people who care about content. As hilary marsh just wrote, your content challenge is really a people challenge.
Content strategy and enterprise content management. Widely recognized as one of the countrys leading content strategists, kristina speaks regularly to audiences around the world about how to deliver useful, usable content online, where and. Kristina halvorson, author of content strategy for the web, defines it like this. Richard sheffield in the web content strategists bible. Resistances that kristina halvorson detects from the companies and organisations to adopt a content strategy. Content strategy for everything linkedin slideshare. Or they think their website or business is small enough that a goal written on the back of an envelope is all they need to create successful content for the long haul.
The users journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. A beginners guide to creating a content strategy jadu blog. Content strategy for the web, by kristina halvorson and melissa rach. We will have lectures on your readings, but we will also do inclass work on various projects, potentially including a client project. Content strategy for the web by kristina halvorsonmelissa. Kristina speaks worldwide about content strategy, educating and inspiring audiences across every industry. The content strategy podcast is a show for people who care about content. Content strategy for the web halvorson, kristina livres. And what does the content renaissance mean for you. In it, i defined content strategy as the practice of planning for the creation, delivery, and governance of useful, usable content.
Kristina was instrumental in establishing content strategy as an essential practice for agencies and companies across every industry. Where a unified content strategy wont help85 summary 86. Kristina halvorson is widely recognized as one of the most important voices in content strategy. Expert resources for content strategy professionals and enthusiasts. If the print book includes a cdrom, this content is not included within the ebook version.
It was really built around that idea that website projects had just become way too focused on. Sep 17, 2015 shown here addressing the content strategy meetup in portland, kristina halvorson is the ceo and founder of the content strategy consultancy brain traffic, the author of the seminal book content strategy for the web, and the founder of the confab content strategy conferences. When i crafted the voice and tone guidelines for our social media style guide at tufts university, i made sure they were in line with our web content voice and tone guidelines. Aug 23, 2009 content strategy helps businesses create and manage all web site content within the context of a sites business goals and user needs. Understanding the discipline of web content strategy halvorson. Content strategy, writing we, the people who make websites, have been talking for fifteen years about user experience, information architecture, content management systems, coding, metadata, visual design, user research, and all the other.
Though, as kristina halvorson notes in content strategy for the web, voice and tone are the most flexible components of your brand p. Content strategy for the web touched off the explosive growth of content strategy and its recognition as a critical field of practice. If you continue browsing the site, you agree to the use of cookies on this website. Content strategy framework core strategy evolve our print production model to deliver singlesource, omnichannel content. Excerpted from content strategy for the web by kristina halvorson and melissa rach. The truth is, without a strategy your content will never reach its full potential.
How to plan an effective content strategy to quadruple. Who that audience is will, of course, depend on your particular website or product and its goals. Tools and techniques the elements of content strategy. How you might be excluding up to half your users modus. See how a story first approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
Chapter 3 tools and techniques the elements of content strategy. Fraunhofer and realized numerous projects with publishers in germany and the uk. Widely recognized as one of the countrys leading content strategists, kristina speaks regularly to audiences around the world about how to deliver useful, usable content online, where and when your customers need it most. Join host kristina halvorson and guests for a show dedicated to the practice and occasional art form of content strategy. Click on below buttons to start download content strategy for the web by kristina halvorson pdf epub without registration. Web and beyond 33 the web 34 mobile 35 beyond the web 36 the role of a unified content strategy38 summary 39 4 publishing 41 digital publishing, a tsunami of change 42 the publishing process 42 the role of a unified content strategy46 summary 48 5 product content 49. Content strategy for the web is an inspiring and comprehensive handbook for how to design a successful strategy. Kristina halvorson is the founder and president of brain traffic, a web content agency. This book content can easy access on pc, tablet or iphone. Bridging content strategy and content marketing with dean. Pdf content strategy for the web download full pdf book.
The first edition of kristina halvorsons little book was like a rip in the. Kristina halvorson founder, brain traffic and confab events author, content strategy for the web. Kristina halvorson in her book content strategy for the web, kristina halvorson reminds us to always consider our target audience when writing content. It also shares content best practices so you can get your next website redesign right, on time and on budget. Kristina halvorson is widely considered the leading voice in content strategy.
The web content strategists bible explains how the practice of web content strategy can be used to effectively manage the size, scope, and cost of content heavy web development projects. Content strategy for the web can help in delivering. This is free download content strategy for the web by kristina halvorson complete book soft copy. Content everywhere promises to be the new bible for content professionals who are committed to creating meaningful content that can, at last, be free. If youre new to writing web content and working with a team new to organizing its content needs, you will love kristina halvorsons content strategy for the web. Use features like bookmarks, note taking and highlighting while reading content strategy for the web. See how a story first approach can transform your product, feature, landing page, flow, campaign, content, or. The alphabet of content strategy strategic content. Jan 18, 2017 best tips read online or download content strategy for the web by kristina halvorson full ebook for your pc or mobile. We wont clearly define and defend the process to our companies and clients. Spending an extra week fiddling with message copy means losing a week you probably cant afford to lose. As halvorson notes kristina halvorson, content strategy for the web, p. Since 1997, kristina has led hundreds of content strategy and web writing projects of all shapes and sizes.
She is the author of content strategy for the web new riders, 2009. Download for offline reading, highlight, bookmark or take notes while you read content strategy for the web. L is also for one of the best content strategyiauxnew web resources on the web. Redesigning your home page wont help continue reading.
And your content plan documents the specifics of how you will execute your strategy, and who on your team will be handling each task. If youre accountable for creating content for marketing and sales i encourage you to immediately get copies of kristina halvorsons content strategy for the web for everyone on your team. When setting out a content strategy, i determine early on who has which role for the overall strategy, each of the tasks and activities, as well as for creating content. Investing in a new content management system wont fix it, either. Aug 18, 2016 kristina halvorson in her book content strategy for the web, kristina halvorson reminds us to always consider our target audience when writing content. Jun, 2018 content strategy is the creation, publication, and governance of useful, usable content, as cited via kristina halvorson. If you already know what youre doing, and your team is experienced, this book wont help you. Content strategy for the web cultural globalization world wide web. Aug 12, 2009 if youre new to writing web content and working with a team new to organizing its content needs, you will love kristina halvorsons content strategy for the web. It was only two years after kristina halvorsons content strategy for the web was published. This brief guide explores content strategys roots, and quickly and expertly demonstrates not only how its done, but how you can do it well. Without meaningful content, your website isnt worth much to your key. As described so eloquently by the authors, this is an.
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